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Relax! Don't get tunnel vision about the content of your content! Your followers want to know more than what's going on in your office. Keep an eye on the world news, current affairs, trending topics, new films, music, and new products. This list is literally endless and Pinterest it's a sea of interesting stuff your followers will want to read about. Think outside of the box with some interesting posts by being a leader not a blatant, blind follower.

Always add fresh content to your website. Static content is the death of any website. Search engine robots, not to mention human readers, love fresh content on a website. Thus, you should employ a few SEO strategies to feed your website with fresh content, on a daily basis if necessary. One great way of doing this is maintaining a blog or a news section on your website, or by subscribing to automatic newsfeeds.

I have used SEO Studio to do website analysis during my optimization. This has been an invaluable tool for analyzing how saturated my keywords are in a particular web page. It is reasonably priced and I have been very satisfied with the performance. It is easy to see such things as keyword density relevance for the whole web page. It also is helpful in showing where the keywords are not (and can be). You will learn a lot about website optimization just by using this tool!

Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and most especially SEO strategies.

Next, do some research on the sites that rank for that particular keyword. What are the top ten sites doing? Who is linking to them? What is their PR ranking? How old is their site? One of the programs that I particularly like is "SEO Elite" that automates these findings for you. It will cost you a little bit, but it will save you hours upon hours of research and give it to you in a report. Now that you have your facts, you can tell what you need to do to rank for that keyword.

There are however some SEO tips that will never change and will always be relevant to your SEO efforts. These free tips will take time but will act as an awesome investment in your business. The SEO tips I am going to share with you today are based on linking strategy.

Reciprocal Links: The days of creating a bunch of random links to your website and getting good rankings are over. The search engines caught on to that one too. Sorry. If you own a salon and you link your site to your friend's site, who owns a hardware store, that doesn't count. If you do link, you must link to someone who has relevant content and preferably a site that has a well established blog and social media presence.