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Use H1 and H2 tags with your main and secondary keywords. Most SE's give a lot of weight to words that are wrapped in these tags. Each page on your web site should have one or two targeted keywords at the beginning of the page. Just add keyword to the main keyword and the same for your secondary keyword replacing h1 with h2 and deleting the spaces.

The URLs on your website is just another way of telling the search engines what your webpages are about. URL structure is very important. A lot of webmasters and bloggers alike do not take the time to optimize their website.

Social bookmarking is another very important aspect of SEO. It makes it easier for visitors to bookmark your pages. Not only this, it also allows you to submit your website to the social bookmarking sites and in turn you get extra benefit.

SEO news Before you even buy a domain, do your keyword research for your chosen niche. You don't want there to be too many competing sites for the same keyword so use long tailed keywords. For example, rather than choosing "baby clothes", use "hand made baby clothes" or "designer baby clothes".

You might be wondering, those things, are you working with your real businesses? I'm trying to figure out if it's the same process you're doing for your internet marketing and SEO strategies.

You'll need to decide what your website is for. Will you be selling products, providing information, or capturing visitor details? Once you've decided what your website will be used for, you can decide the sort of keywords you want to be found for, based on what your company does.

The second point is that the title of your site need not be stated on every web page. My web page titles are those of the page, not the site. The graphics are the same, but the title is the keyword that they page is optimized for. Why do otherwise? Yet 99.99% do (just a guess!). Then fourth of my SEO tips is related to the headings on each page. The main title of the page should be in H1 tags, and the heading in H2 tags. You don't need any more, but any subheadings can go into H3 tags, but should contain text that could be construed as minor keywords.

The path ahead. Once you have a fair idea of the current realities of your website, the next step would be to figure out where you are headed and what path would be best to reach there. Building a road map for your online business is crucial if a website is to achieve success online.